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The Power of Text Analytics

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Text Analytics at INFORMS

  [Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com]   Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 – April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of

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The Future of Market Research

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Marketing Research is Changing – Human Psychology is Not! In order to separate the wheat from chaff in the market research industry – and industry which until recently changed at a painstakingly slow rate, but which now seems to be grasping at any ‘innovation’ straws no

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