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2014 NGMR Disruptive Innovation Award

Reminder: Just two weeks left to nominate someone for the 2014 NGMR Awards! Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion

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Text Analytics VS Other Research Methods

The Great Methodology Debate – IIEX2014 At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’. We believe that Text Analytics is important not just because of its implications within market research or

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