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Text Analytics VS Other Research Methods

The Great Methodology Debate – IIEX2014 At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’. We believe that Text Analytics is important not just because of its implications within market research or


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Mr Big Data VS. Mr Text Analytics

[Interview re-posted w/ permission from Text Analytics News] Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data   If you pay attention to Big Data news you’re sure to have heard of Kirk Borne who’s well respected views on the changing landscape are often shared on social media. Kirk is


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