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Coke Says No Boost from Social Buzz – Should You Care? Guess what, “Coca-Cola recently learned that Social Buzz doesn’t correlate with it’s short term sales”. No Kidding – this shouldn’t really be a surprise to anyone, yet the value of both social media and social media monitoring is being debated as a result
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The Future Directions for Text Analytics [Text Analytics World Pre Conference Interview with Tom H. C. Anderson, CEO of Anderson Analytics - OdinText and Jeremy Bentley CEO, Smart Logic. April 2, 2013 Q&A Reposted with permission from Text Analytics World] We asked two leading text analytics experts, Tom Anderson of Anderson Analytics – Odin
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