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Forget Big Data, Think Mid Data

Published on March 7, 2013 by in Anderson Analytics, Big Data, Marketing Research, Mid Data, OdinText, Sentiment Analysis, Small Data, Text Analytics, Text Mining, TomHCAnderson

Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be

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Text Analytics at the AMA Science Fair

Published on February 26, 2013 by in Anderson Analytics, Big Data, NLP, Sentiment Analysis, Text Analytics, Text Mining, TomHCAnderson

Big Data Experts on Hand for Q&A A bit last minute I know, but wanted to let Next Gen researchers out on the West Coast know about the American Marketing Association’s event next week in San Diego. It’s called Analytics with Purpose: The Human Edge of Big Data and what’s unique about this event is

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